White Roof

A white roof saves energy – a lot of it – simply because it is the color white.

  • White reflects the heat of the sun. The warmth bounces away. The roof stays cooler.
  • Because heat is not absorbed by the white roof, it does not pass into the interior of a building or home.
  • With the interior less hot, demand for cooling drops.
  • So, electricity is saved because the air conditioning does not work as much or as hard.
  • Cooling demand has been cut from 25% to 50% in actual buildings, not in tests.
  • Electricity cost savings drop to the bottom line.
    • White reflects the heat of the sun. The warmth bounces away. The roof stays cooler.
    • Because heat is not absorbed by the white roof, it does not pass into the interior of a building or home.
    • With the interior less hot, demand for cooling drops.
    • So, electricity is saved because the air conditioning does not work as much or as hard.
    • Cooling demand has been cut from 25% to 50% in actual buildings, not in tests.
    • Electricity cost savings drop to the bottom line.
      • White reflects the heat of the sun. The warmth bounces away. The roof stays cooler.
      • Because heat is not absorbed by the white roof, it does not pass into the interior of a building or home.
      • With the interior less hot, demand for cooling drops.
      • So, electricity is saved because the air conditioning does not work as much or as hard.
      • Cooling demand has been cut from 25% to 50% in actual buildings, not in tests.
      • Electricity cost savings drop to the bottom line.
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